Campaign strategy
One narrative arc and one calendar across pre-launch, launch, and the weeks after. The same spine works for a product drop, a game release, or a brand push.
ShipsCampaign plan + calendar
PL4Y Digital
ScrollLaunch crew · brands & indie studios
Beat your last launch.
We run the whole launch: strategy, social, creator outreach, press, release day. One team, one timeline, one person to call.
Taking briefs for the next quarter
Brands and studios we've shipped for
- Creator network
- 600+YouTube · Twitch · TikTok · IG
- Days to a plan
- 14Written, costed, yours to keep
- Disciplines
- 6One team, one invoice
What we do
One crew. Every channel covered.
Take the whole stack, or pick up only the pieces you are missing. Retainer or fixed-scope campaign — your call.
Social & community
Owned channels, Discord, subreddits, comment sections. Written to sound like a person who plays the thing, not a deck that was approved by four people.
ShipsChannel playbook + posts
Creator outreach
600+ creators across YouTube, Twitch, TikTok, and Instagram. Shortlisted against your audience, briefed properly, and tracked per creator.
ShipsCreator slate + briefs
Press & partnerships
Coverage, awards, and industry placements. We know which editors and producers actually open a pitch, and what makes them reply to it.
ShipsPress list + pitches
Launch planning
Wishlist and pre-order tracking, landing pages that convert, release-day choreography. Every beat decided before the day arrives.
ShipsLaunch runbook
Funding support
Pitch decks, investor introductions, grant applications. Materials built to earn the meeting rather than fill a data room.
ShipsDeck + investor list
How it runs
Four phases. One mission.
From first email to post-launch, here is exactly what happens and when.
- 01
Scout
We read the brief.
Send a brief, a deck, a Steam page, or just a link. Fourteen days later you get a written growth plan, costed and prioritised. It is yours whether or not you hire us.
- 02
Loadout
You pick the scope.
Take any mix of strategy, social, creators, press, launch, and funding. Monthly retainer or fixed-scope campaign, agreed before anything starts.
- 03
Run
We ship it.
Weekly check-ins and a shared dashboard. You see every creator brief, every press email, and every wishlist tick as it happens — not in a monthly report.
- 04
Beat
Then we beat it.
Post-launch retention, content pivots, the festival circuit, next-title positioning. Most clients re-up before the campaign is finished.
Creator network
We line up the creators. You keep the content.
Matched to your audience, briefed by us, and licensed to you — so the assets keep working long after the stream ends.
- YouTube
- Twitch
- TikTok
Matched to your audience
We shortlist 600+ creators down to the voices whose audiences actually buy what you sell. Raw reach is the last thing we filter on, not the first.
Briefed, not just booked
Every creator gets the brief, the talking points, and the beats to hit — so the content lands the way the campaign needs it to, without reading as an ad.
Yours to repost
Clips, shorts, and VODs you can run across your own channels. Usage is agreed up front, so nothing expires halfway through the campaign.
Tracked per creator
Reach, conversion lift, and sentiment broken out creator by creator. You see which ones moved the number, not a combined view count.
Client reference
“A knowledgeable, reliable, and results-driven partner.”
As the owner of Goody's Granola, I have had the pleasure of working with PL4Y Digital both professionally and personally. Throughout our relationship, they have consistently provided an exceptional customer experience while demonstrating a strong commitment to helping my business succeed. Their expertise and strategic approach have helped implement processes that have driven revenue growth and improved operational efficiency. I highly recommend PL4Y Digital to anyone seeking a knowledgeable, reliable, and results-driven partner.